ISMM (Sales)

The Institute of Sales and Marketing Management (ISMM) is the UK’s organisation for salespeople and promotes sales standards, ethics and best practice. It represents over 70,000 individual and 400 corporate members.

ISMM aims to promote standards of excellence in sales and sales management and enhance the prestige the sales profession as a whole and to inspire sales and marketing personnel to achieve.

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Whether you are thinking about beginning a career in sales, have been working in a sales or business development role for some time or want to up-skill your team, we offer varying levels of the ISMM professional sales courses, all of which are accredited by the Qualifications and Curriculum Authority (QCA).

Qualifications available:

ISMM Certificate in Sales and Marketing (Level 2)

Providing an overview of the role of sales in the customer relationship, this qualification is ideal for new or aspiring field sales professionals.

ISMM Diploma in Sales and Marketing (Level 3)

Designed for experienced sales professionals, including those already responsible for managing people and resources, this course builds a greater understanding of the theory and practice of selling.

ISMM Diploma in Sales & Account Management (Level 5)

Building on practical experience, this course will take existing sales and account managers to a new level by developing leadership and motivational skills, planning and strategy.

ISMM Diploma in Strategic Sales Management (Level 6)

Designed for those working at a senior sales or account management level, this qualification develops strategic skills including sales and marketing planning, competitive strategies and resource management.

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Any courses with a level (4) or (5) are equivalent to degree level courses and (6) and (7) are post graduate level courses (Masters) and are recognised as such with employers and universities. Level (2) and (3)  courses are equivalent to HND Diploma level courses.

While these courses are not exactly the same  as MBA course the postgraduate Diplomas level (5) and (6) are academically on the same level and employers recognise them as such. Universities also offer exemptions towards an MBA for those completing these courses and you will gain many of the same skills and sometimes more relevant, practical skills doing these courses. These courses are also a lot more cost effective than expensive MBAs.

Because SMM Academies provides blended learning you can enrol at anytime in the year.

Blended learning is a mixture of online learning and face to face tutoring and is proven to be one of the most effective ways of studying. You will get access to our online learning management system that has all the learning materials you needs and helps you track your progress and interact with your tutor.

Certificates usually take around 8 months and Diploma’s around 16 months. At SMM Academies you can take as little or as long as you want to complete the courses and because we use blended learning the course can be studied whenever you want to.

There are no set requirements but we usually look at your previous studies and experience. The great thing is anyone can start on our courses and work through the levels.

  • UK Ofqual regulated fully accredited sales ISMM qualifications accepted by Universities and companies.
  • A chance to continue studying to postgraduate level qualifications.
  • Support for your professional development at all stages of your sales career
  • Resource library containing the world’s most respected sales books ever written.
  • Seminars, webinars and other networking opportunities.
  • Subscription to the ‘Winning Edge’ magazine – the ISM’s leading publication for sales professionals